Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of New

"This study is focused on understanding the concept of "luxury" in the choice of cars in Germany. Therefore it has a closer look at the luxury brands and the lu

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management

The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficult