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Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of
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Type: BOOK - Published: 2010-02-02 - Publisher: Currency
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about
Language: en
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Type: BOOK - Published: 2004-10-03 - Publisher: Kogan Page Publishers
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2014-05-13 - Publisher: Delacorte Press
#1 NEW YORK TIMES BESTSELLER • A modern, sophisticated suspense novel from National Book Award finalist, and Printz Award honoree E. Lockhart. Don't miss the