Branded Component Strategies

Download or read book Branded Component Strategies written by Stefan Worm and published by Springer Science & Business Media. This book was released on 2011-12-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.