Branding and Advertising

Author	: Flemming Hansen
Publisher	: Copenhagen Business School Press DK
Total Pages	: 488
Release	: 2003
ISBN-10	: 8763001187
ISBN-13	: 9788763001182
Rating	: 4/5 (87 Downloads)

DOWNLOAD EBOOK

Book Synopsis Branding and Advertising by : Flemming Hansen

Download or read book Branding and Advertising written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from a 2002 conference.

Branding and Advertising Related Books

Language: en
Pages: 488

Branding and Advertising

Authors: Flemming Hansen

Categories: Business & Economics

Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK

DOWNLOAD EBOOK

Based on papers from a 2002 conference.

Language: en
Pages: 1838

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Authors: Management Association, Information Resources

Categories: Business & Economics

Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

Language: en
Pages: 179

Innovation in Advertising and Branding Communication

Authors: Lluís Mas-Manchón

Categories: Business & Economics

Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

DOWNLOAD EBOOK

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

Language: en
Pages: 845

The New Advertising

Authors: Valerie K. Jones

Categories: Business & Economics

Type: BOOK - Published: 2016-09-19 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin

Language: en
Pages: 406

Brand Equity & Advertising

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press

DOWNLOAD EBOOK

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade