Branding India
Author | : Amitabh Kant |
Publisher | : Harpercollins |
Total Pages | : 298 |
Release | : 2009-05-07 |
ISBN-10 | : STANFORD:36105133366281 |
ISBN-13 | : |
Rating | : 4/5 (81 Downloads) |
Download or read book Branding India written by Amitabh Kant and published by Harpercollins. This book was released on 2009-05-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.