Brick & Mortar Shopping in the 21st Century
| Author | : Tina Lowrey |
| Publisher | : Psychology Press |
| Total Pages | : 317 |
| Release | : 2007-10-24 |
| ISBN-10 | : 9781136676413 |
| ISBN-13 | : 1136676414 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Brick & Mortar Shopping in the 21st Century by : Tina Lowrey
Download or read book Brick & Mortar Shopping in the 21st Century written by Tina Lowrey and published by Psychology Press. This book was released on 2007-10-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
