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Type: BOOK - Published: 2010-04-08 - Publisher: Pearson UK
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have a
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Type: BOOK - Published: 2013-06-11 - Publisher:
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as
Language: en
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Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f
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Type: BOOK - Published: 2010-01-27 - Publisher: Pearson UK
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Pages: 90
Type: BOOK - Published: 2022-09-06 - Publisher: David De Angelis
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and ef