Building Your Analytics Shop
Author | : Marianne M. Pelletier |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 102 |
Release | : 2016-02-20 |
ISBN-10 | : 1517235103 |
ISBN-13 | : 9781517235109 |
Rating | : 4/5 (03 Downloads) |
Download or read book Building Your Analytics Shop written by Marianne M. Pelletier and published by Createspace Independent Publishing Platform. This book was released on 2016-02-20 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your office for a successful, data-driven program. The workbook covers these topics: Understanding what Analytics Is Fitting Analytics into Your Organization The Types of Analytics Projects and how You Can Use Them Determining Whether to Build or Buy How to Build an In-House Team How to Buy Services Successfully Getting Buy In