Business Market Management (B2B): Understanding, Creating, and Delivering Value

Author	: Anderson James C.
Publisher	: Pearson Education India
Total Pages	: 488
Release	: 2011
ISBN-10	: 8131731634
ISBN-13	: 9788131731635
Rating	: 4/5 (34 Downloads)

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Book Synopsis Business Market Management (B2B): Understanding, Creating, and Delivering Value by : Anderson James C.

Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.