Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in

A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens loo

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect

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The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence