Canadian Marketing in Action
Author | : Keith J. Tuckwell |
Publisher | : Prentice Hall |
Total Pages | : 612 |
Release | : 2004 |
ISBN-10 | : 0131200917 |
ISBN-13 | : 9780131200913 |
Rating | : 4/5 (17 Downloads) |
Download or read book Canadian Marketing in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2004 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.