Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
Author :
Publisher : Rowman & Littlefield
Total Pages : 236
Release :
ISBN-10 : 0742538362
ISBN-13 : 9780742538368
Rating : 4/5 (62 Downloads)
DOWNLOAD EBOOK
Book Synopsis Cases in Advertising and Marketing Management by : Edd Applegate

Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...


Cases in Advertising and Marketing Management Related Books

Cases in Advertising and Marketing Management
Language: en
Pages: 236

Cases in Advertising and Marketing Management

Authors: Edd Applegate
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business
Advertising Management in a Digital Environment
Language: en
Pages: 243

Advertising Management in a Digital Environment

Authors: Larry D. Kelley
Categories: Business & Economics
Type: BOOK - Published: 2021-07-21 - Publisher: Routledge

DOWNLOAD EBOOK

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape
Cases in Marketing Management
Language: en
Pages: 561

Cases in Marketing Management

Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2011-03-28 - Publisher: SAGE Publications

DOWNLOAD EBOOK

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a
Marketing Communications Management
Language: en
Pages: 447

Marketing Communications Management

Authors: Paul Copley
Categories: Business & Economics
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Cases in Health Care Marketing
Language: en
Pages: 253

Cases in Health Care Marketing

Authors: John L. Fortenberry Jr.
Categories: Medical
Type: BOOK - Published: 2010-02-26 - Publisher: Jones & Bartlett Publishers

DOWNLOAD EBOOK

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, t