Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising cou

Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti