Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain t

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn