Categorical Statistics for Communication Research

Download or read book Categorical Statistics for Communication Research written by Bryan E. Denham and published by John Wiley & Sons. This book was released on 2016-10-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. Provides techniques for analyzing categorical data from a communication studies perspective Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides