Changing Competitive Business Dynamics Through Sustainable Big Data Analysis

Download or read book Changing Competitive Business Dynamics Through Sustainable Big Data Analysis written by Sukanta Kumar Baral and published by Bentham Science Publishers. This book was released on 2024-07-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.