Citizen Brand

Citizen Brand
Author :
Publisher : Simon and Schuster
Total Pages : 358
Release :
ISBN-10 : 9781621531937
ISBN-13 : 1621531937
Rating : 4/5 (37 Downloads)

Book Synopsis Citizen Brand by : Marc Gobe

Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.


Citizen Brand Related Books

Citizen Brand
Language: en
Pages: 358
Authors: Marc Gobe
Categories: Business & Economics
Type: BOOK - Published: 2006-09-02 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help compan
Citizen Brands
Language: en
Pages: 278
Authors: Michael Willmott
Categories: Business & Economics
Type: BOOK - Published: 2010-07-13 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention
Brand Management
Language: en
Pages: 354
Authors: Tilde Heding
Categories: Business & Economics
Type: BOOK - Published: 2008-12-19 - Publisher: Routledge

DOWNLOAD EBOOK

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition
Citizen Marketers
Language: en
Pages: 236
Authors: Jackie Huba
Categories:
Type: BOOK - Published: 2012-10 - Publisher: Lewis Lane Press

DOWNLOAD EBOOK

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the h
Citizen Coke: The Making of Coca-Cola Capitalism
Language: en
Pages: 455
Authors: Bartow J. Elmore
Categories: Business & Economics
Type: BOOK - Published: 2014-11-03 - Publisher: W. W. Norton & Company

DOWNLOAD EBOOK

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining �