Collaboration with Potential Users for Discontinuous Innovation

Download or read book Collaboration with Potential Users for Discontinuous Innovation written by Martin Hewing and published by Springer Science & Business Media. This book was released on 2013-10-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.