Communication of Innovations
Author | : Arvind Singhal |
Publisher | : SAGE |
Total Pages | : 264 |
Release | : 2006-07-05 |
ISBN-10 | : 0761934774 |
ISBN-13 | : 9780761934776 |
Rating | : 4/5 (74 Downloads) |
Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.