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Type: BOOK - Published: 2014-01-02 - Publisher: Routledge
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its o
Language: en
Pages: 0
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Type: BOOK - Published: 2005 - Publisher: Routledge
From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encycloped
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Pages: 1754
Pages: 1754
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Language: en
Pages: 1873
Pages: 1873
Type: BOOK - Published: 2003 - Publisher:
Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2009-01-12 - Publisher: Routledge
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market