Conscious Branding

Download or read book Conscious Branding written by David Funk and published by Business Expert Press. This book was released on 2009-09-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.