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A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made a
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A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made a
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"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum
Consumer-citizens of China
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Abstract: This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumpti