Cont Marketing 11e Im
| Author | : BOONE |
| Publisher | : |
| Total Pages | : 404 |
| Release | : 2003 |
| ISBN-10 | : 0324189427 |
| ISBN-13 | : 9780324189421 |
| Rating | : 4/5 (27 Downloads) |
Book Synopsis Cont Marketing 11e Im by : BOONE
Download or read book Cont Marketing 11e Im written by BOONE and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
