Contrastive Media Analysis

Download or read book Contrastive Media Analysis written by Stefan Hauser and published by John Benjamins Publishing. This book was released on 2012-11-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of “culture” often remains unclear but also the interdependent relation between the theoretical conceptualization of “culture” and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volume’s aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.