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Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented custome
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into
Customer Loyalty Guaranteed
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Amidst a wealth of products and services, customers are hearing one message more consistently than ever before: "Buy from us...or not...your business isn't that
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Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often exp
Customer Loyalty
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Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This prag