Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organiza

Creativity often leads to the development of original ideas that are useful or influential, and maintaining creativity is crucial for the continued development

This bk covers the cognitive process involved in improv. group performance-whether in an art-performace setting or in business& Indust.This bk will find markets

Although creativity is often considered an individual ability or activity, innovation in teams and organizations involves collaboration of people with diverse p

This edited volume from a conference held at Northwestern University concerns the latest research on creativity and innovations in groups. It represents researc