CRM Unplugged

CRM Unplugged
Author :
Publisher : John Wiley & Sons
Total Pages : 225
Release :
ISBN-10 : 9780471663836
ISBN-13 : 0471663832
Rating : 4/5 (36 Downloads)
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Book Synopsis CRM Unplugged by : Philip Bligh

Download or read book CRM Unplugged written by Philip Bligh and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.


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