How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples an

Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the custom

A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learne