Customer-centric Product Definition

Customer-centric Product Definition
Author :
Publisher : AMACOM/American Management Association
Total Pages : 223
Release :
ISBN-10 : 0814406688
ISBN-13 : 9780814406687
Rating : 4/5 (88 Downloads)

Book Synopsis Customer-centric Product Definition by : Sheila Mello

Download or read book Customer-centric Product Definition written by Sheila Mello and published by AMACOM/American Management Association. This book was released on 2002 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product development experiences from inside hundreds of top companies, including Abbott, Compaq, and Cisco, the book reveals MDPD techniques managers can use to: * Determine customer needs and value-based requirements * Choose which requirements to satisfy in order to distinguish their products from the competition * Determine which trade-offs can--and must--be made in product development * Decrease time to market by up to 40 percent and minimize time to profit.


Customer-centric Product Definition Related Books

Customer-centric Product Definition
Language: en
Pages: 223
Authors: Sheila Mello
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: AMACOM/American Management Association

DOWNLOAD EBOOK

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone withi
Customer-centered Products
Language: en
Pages: 314
Authors: Ivy F. Hooks
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Amacom Books

DOWNLOAD EBOOK

This is a guide to eliminating the waste of time, money and effort resulting from poor product development. It provides product definition requirements needed a
Customer Centricity
Language: en
Pages: 128
Authors: Peter Fader
Categories: Business planning
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
Customer Centric Product Definition
Language: en
Pages: 292
Authors: PDC Professional Publishing
Categories: Business & Economics
Type: BOOK - Published: 2010-07 - Publisher: PDC Professional Publishing

DOWNLOAD EBOOK

Competitive Advantage of Customer Centricity
Language: en
Pages: 341
Authors: Sathit Parniangtong
Categories: Business & Economics
Type: BOOK - Published: 2017-06-05 - Publisher: Springer

DOWNLOAD EBOOK

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm nee