Customer Equity Management

Author	: Roland T. Rust
Publisher	: Prentice Hall
Total Pages	: 552
Release	: 2005
ISBN-10	: 0131419293
ISBN-13	: 9780131419292
Rating	: 4/5 (93 Downloads)

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Book Synopsis Customer Equity Management by : Roland T. Rust

Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.

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