Customer Processes in Business-to-Business Service Transactions
| Author | : Janine Frauendorf |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 314 |
| Release | : 2007-12-08 |
| ISBN-10 | : 9783835094475 |
| ISBN-13 | : 3835094475 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis Customer Processes in Business-to-Business Service Transactions by : Janine Frauendorf
Download or read book Customer Processes in Business-to-Business Service Transactions written by Janine Frauendorf and published by Springer Science & Business Media. This book was released on 2007-12-08 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator’s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.
