Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition
| Author | : Randy Collica |
| Publisher | : |
| Total Pages | : 378 |
| Release | : 2011 |
| ISBN-10 | : OCLC:1105788753 |
| ISBN-13 | : |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition by : Randy Collica
Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition written by Randy Collica and published by . This book was released on 2011 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
