The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being

The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of bu

Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stor

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing.

"This book explores the ways in which the work life of IT professionals - from the perspectives of both the individual IT worker, and managers of such workers -