Data Mining Techniques with SAS Enterprise Miner. Sampling, Exporatory Analysis and Association Rules

Download or read book Data Mining Techniques with SAS Enterprise Miner. Sampling, Exporatory Analysis and Association Rules written by Scientific Books and published by CreateSpace. This book was released on 2015-06-22 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAS Institute implements data mining in Enterprise Miner software, which will be used in this book focused predictive models. SAS Institute defines the concept of Data Mining as the process of selecting (Selecting), explore (Exploring), modify (Modifying), modeling (Modeling) and rating (Assessment) large amounts of data with the aim of uncovering unknown patterns which can be used as a comparative advantage with respect to competitors. This process is summarized with the acronym SEMMA which are the initials of the 5 phases which comprise the process of Data Mining according to SAS Institute.