Design Thinking and the New Spirit of Capitalism

Download or read book Design Thinking and the New Spirit of Capitalism written by Tim Seitz and published by Springer Nature. This book was released on 2019-11-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnographic study on Design Thinking, this book offers profound insights into the popular innovation method, centrally exploring how design thinking’s practice relates to the vast promises surrounding it. Through a close study of a Berlin-based innovation agency, Tim Seitz finds both mundane knowledge practices and promises of transformation. He unpacks the relationships between these discourses and practices and undertakes an exploratory movement that leads him from practice theory to pragmatism. In the course of this movement, Seitz makes design thinking understandable as a phenomenon of what Boltanski and Chiapello described as the “new spirit of capitalism”—that is, an ideological structure that incorporates criticism and therefore strengthens capitalism.