Designing Health Communication Campaigns

Download or read book Designing Health Communication Campaigns written by Thomas E. Backer and published by SAGE Publications, Incorporated. This book was released on 1992-05-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.