Destination Benchmarking
| Author | : M. Kozak |
| Publisher | : CABI |
| Total Pages | : 274 |
| Release | : 2004 |
| ISBN-10 | : 0851998755 |
| ISBN-13 | : 9780851998756 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Destination Benchmarking by : M. Kozak
Download or read book Destination Benchmarking written by M. Kozak and published by CABI. This book was released on 2004 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
