Developing Winning Brand Strategies

Download or read book Developing Winning Brand Strategies written by Lars Finskud and published by Business Expert Press. This book was released on 2009-06-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.