The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requ

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requ

This book critically reviews recent social scientific investigations of consumption, a controversial topic with moral overtones, and of popular public interest

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no except

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides