Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At th

This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and foo