Direct and Database Marketing

Direct and Database Marketing
Author :
Publisher : Kogan Page Publishers
Total Pages : 320
Release :
ISBN-10 : 0749419601
ISBN-13 : 9780749419608
Rating : 4/5 (01 Downloads)
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Book Synopsis Direct and Database Marketing by : Graeme McCorkell

Download or read book Direct and Database Marketing written by Graeme McCorkell and published by Kogan Page Publishers. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.


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