Even if you have no background in experimentation, this clear, straightforward book can help you design, execute, interpret, and report simple experiments in ps

Psychology's most famous theories--played out in real life! Forget the labs and lecture halls. You can conduct your very own psych experiments at home! Famous p

When social psychologist Stanley Milgram invited volunteers to take part in an experiment at Yale in the summer of 1961, none of the participants could have for