Driving Brand Value

Driving Brand Value
Author :
Publisher : Irwin Professional Publishing
Total Pages : 314
Release :
ISBN-10 : UOM:39076002126378
ISBN-13 :
Rating : 4/5 (78 Downloads)
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Book Synopsis Driving Brand Value by : Thomas R. Duncan

Download or read book Driving Brand Value written by Thomas R. Duncan and published by Irwin Professional Publishing. This book was released on 1997 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.


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