Ebook: Corporate Communication

Download or read book Ebook: Corporate Communication written by Paul A Argenti and published by McGraw Hill. This book was released on 2014-10-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.