Embodying Normalcy

Download or read book Embodying Normalcy written by Lucia Soriano and published by Rowman & Littlefield. This book was released on 2024-11-29 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embodying Normalcy: Women’s Work in Neoliberal Times calls attention to how women in the United States do a type of unpaid work to embody the latest trends for the purpose of achieving success in neoliberal culture. Using TLC reality shows, lifestyle and beauty influencers, Brazilian butt lift TikToks, and celebrities like Kim Kardashian as her archive, Lucia Soriano delivers four case studies that draw on gender studies, media studies, disability studies, and American studies to illustrate how the prerequisite for women to succeed in neoliberal culture calls for them to treat their bodies as projects that must be transformed every day.