Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful pattern

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Cons

As artificial intelligence (AI) revolutionizes communication and decision-making, its impact on industries and daily life grows. The AI boom has created an exci

Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand ne