The changing character of the economies in Eastern and Western Europe are leading more people to start their own businesses. This volume, first published in 198

The changing character of the economies in Eastern and Western Europe are leading more people to start their own businesses. This volume, first published in 198

In recent years economic activity has become increasingly globalized. One of the main instruments behind this process is the multinational enterprise. In The Gl

International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that

This edited collection, first published in 1991, focuses on the commercial relations, marketing structures and development of consumption that accompanied early