Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporat

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign d

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact

In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communicatio