Evaluation in Advertising Reception
| Author | : S. Bullo |
| Publisher | : Springer |
| Total Pages | : 195 |
| Release | : 2015-12-04 |
| ISBN-10 | : 9781137350435 |
| ISBN-13 | : 1137350431 |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis Evaluation in Advertising Reception by : S. Bullo
Download or read book Evaluation in Advertising Reception written by S. Bullo and published by Springer. This book was released on 2015-12-04 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
