This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-

Become an event planning pro & create a successful event series

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to m