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Examining Cultural Perspectives in a Globalized World
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Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

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Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
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Authors: Alcántara-Pilar, Juan Miguel
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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct
Managing Global Organizations
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Authors: Rabi S. Bhagat
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Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing

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ÔAs its title implies, this book by three distinguished scholars puts a cultural perspective at the front and center of issues relating to current approaches t
Examining the Evolution of Gaming and Its Impact on Social, Cultural, and Political Perspectives
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With complex stories and stunning visuals eliciting intense emotional responses, coupled with opportunities for self-expression and problem solving, video games
Examining Paratextual Theory and its Applications in Digital Culture
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The paratext framework is now used in a variety of fields to assess, measure, analyze, and comprehend the elements that provide thresholds, allowing scholars to